Thursday, January 14, 2010

Pic Today 1/14/10


Attention: Fresh squeezed orange juice lovers . . . .

WE'VE GOT GOOD NEWS, WE'VE GOT BAD NEWS!

The good news -- Despite last week's deep freeze temperatures in Florida (especially in the Indian River citrus groves), Florida orange growers were able to contain a potential devastating loss through freeze protective water spraying. Some of the crop was lost, an estimated 15-20% . . . but much of the sweet orange crop was saved, especially the juicy Valencia and Honey Bell varieties. We can continue enjoying fresh squeezed Florida orange juice throughout the winter months, but . . .

Now for the bad news -- Prices for fresh squeezable Florida oranges will be UP substantially at your local grocery store. Expect the price jump as early as next week.

P.S. There's no substitute for the taste of fresh squeezed OJ, compared to those pasteurized cartons in the dairy case. 'Nuff said.

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